TEAM
Damian Fraser
CEO and Founder
Damian Fraser is CEO and founder of Miranda Partners, where he has led a team of more than 60 experts in various specialties such as corporate communications, public relations, investor relations, and digital marketing since 2018.
He is co-host of the MexMoves podcast, produced by Whitepaper, which focuses on business and finance stories in Mexico for a global audience. Damian was CEO of UBS in Mexico from 2011 to 2018, where he previously served as head of Equities and Research for Latin America since 1998. Early in his career, Damian was a journalist at The Economist and the Financial Times (as head of the Mexico office).
He holds a CFA and a Master’s degree in Public Administration from Harvard University and a Bachelor’s degree in Economics and Philosophy from Oxford University. He has written several articles and essays on FinTechs, SOFIPOs, regulated banks, and their opportunities and challenges in Mexico.
He is co-host of the MexMoves podcast, produced by Whitepaper, which focuses on business and finance stories in Mexico for a global audience. Damian was CEO of UBS in Mexico from 2011 to 2018, where he previously served as head of Equities and Research for Latin America since 1998. Early in his career, Damian was a journalist at The Economist and the Financial Times (as head of the Mexico office).
He holds a CFA and a Master’s degree in Public Administration from Harvard University and a Bachelor’s degree in Economics and Philosophy from Oxford University. He has written several articles and essays on FinTechs, SOFIPOs, regulated banks, and their opportunities and challenges in Mexico.
Gabriela Jiménez
Media Executive Director
Gabriela is a communications specialist and journalist with a focus on corporate consulting in the economic and financial sectors. She served as a correspondent in Mexico for the Spanish newspaper El Economista and as the editorial director of its Mexican portal, EconomíaHoy.mx, as well as a business reporter for La Jornada newspaper. She holds a degree in Communication from Universidad Iberoamericana, a master’s in Journalism and Public Policy from CIDE, and another master’s in Gender Studies from Universidad Autónoma de Madrid. In the field of corporate communication, public relations, and crisis management, she has developed and executed strategies for the financial, energy, academic, and consumer sectors.
Laura Camacho
Sr. Analyst
Laura holds a law degree from ITAM and a master’s in Institutional Communication from UP. She is a professional in political communication and public affairs, with experience in media like Reforma and the three branches of the Mexican government. She has worked in the Ministry of Public Education, the Supreme Court, and the Senate. Additionally, she has been a consultant for political campaigns and has worked in the private sectors such as insurance, finance, consumer goods, and technology. She specializes in corporate communication strategies, public affairs, and political-legislative analysis. In her spare time, she participates in book clubs and enjoys cinema and theater.
Paula Contreras
Sr. Analyst
Paula is a Corporate Communications and Public relations specialist with more than ten years of experience managing corporate media strategies for different industries such as finance, technology, energy, and consumption with leading national and international companies. Media relations, storytelling, crisis management, and leadership communication activities are areas in which she specializes. She has worked with leading brands such as UBS, Coca- Cola, Siemens, NTT DATA, Fortinet, and Mercado Libre. Paula has a bachelor’s degree in Marketing and Communications by Tecnológico de Monterrey and a diploma in Public Relations, Crisis Management and Digital media from the same institution.
Sofia Fraser
Sr. Analyst
Sofia specializes in communication strategies for companies, from educational institutions to FinTechs and startups. She holds a degree in Liberal Arts from Sarah Lawrence College in New York. Her experience in the art and events world, as well as the US-Mexico Chamber of Commerce, has made her adept in brand narrative and international communication. As a British and Mexican citizen, she offers a unique perspective. Outside of work, she enjoys exploring cuisines and sharing her culinary passion with friends and family.
Daniel García
Sr. Analyst
Jorge Daniel is a seasoned expert in Public Relations and Strategic Communication, with over a decade of experience shaping the reputation of iconic global brands such as Google, Renault, Vans, Nokia, and JBL.
His work bridges the worlds of corporate branding and social impact, having led high-visibility campaigns for organizations like UN Women, The Climate Reality Project, and the Red Cross. He has also played a key role in positioning major cultural platforms including Corona Capital, VidCon, and the Franz Mayer Museum.
Graduated with honors in Communication Sciences from UNAM, Jorge Daniel combines a solid academic background with specialized postgraduate studies in Psychoanalysis.
Tania Rojas
Sr. Analyst
Tania holds a degree in International Relations and is an expert in internal and external communication, social media, crisis management, and public relations. With experience in various industries, she has specialized in startups, investment funds, and venture capital in the tech sector. She has collaborated with national and international companies, including BP, Stripe, and Arizona State University. Outside of work, she enjoys outdoor activities like hiking and surfing, as well as cultural events in the city.
Anya Villanueva
Sr. Analyst
Anya has experience developing and executing B2B and B2C communication strategies, creating narratives, positioning brands, and designing public relations campaigns. She has specialized in consumer electronics, digital services, and entertainment platforms, attending to clients like Google and Huawei. She holds a degree in Journalism and Political Science from the University of New Mexico and a master’s in International Relations from the University of Melbourne. Previously, she was a writer at Publimetro and a communication consultant for the Democratic campaign to the New Mexico State Legislature. In her free time, she enjoys playing tennis, traveling, trying all kinds of food, and skydiving.
Xareni Zafra
Sr. Analyst
Xareni holds a degree in Communication from Universidad Autónoma Metropolitana and over 10 years of experience in social media strategy, content generation with an SEO focus, communication, and public relations. She has held roles as a copywriter and content manager for companies in the financial, real estate, and consumer sectors. She was also an editorial coordinator at Inmobiliare Magazine. Outside of her professional life, she is passionate about traveling, attending concerts, watching movies, and practicing meditation.
Brenda Ugartechea
Sr. Trafficker
Brenda is a Digital Marketing Specialist with over nine years of experience.She holds a degree in Communication Sciences from UVM and a degree in Digital Marketing from Google Mexico. Her career includes roles such as CRM Specialist & Data Analyst and Senior Trafficker at agencies like VML Mexico. She has proven to be a key revenue generator, managing the Chatbot channel for the “En tu Hogar” by Coca-Cola account, which generated $358 million MXN in revenue.
Her expertise in Paid Media covers platforms such as Google, Meta, TikTok, YouTube Advertising, LinkedIn, Shopify, MercadoLibre, and Amazon, with extensive experience in full-funnel campaigns for prestigious brands such as Coca-Cola, Estée Lauder, Bobbi Brown, Bumble and Bumble, Turmix, Ruth’s Chris, Whiskas, Pedigree, Amadea Bridal, and Aveda. She has demonstrated her ability to drive growth and retention in Latin American and US markets. She is passionate about poker and sports.
Victor J. Herrera
Analyst
Víctor J. Herrera has over a decade of experience in journalism and institutional communications. His work spans media and government, with expertise in political reporting, media relations, and internet governance research. As a reporter for Grupo Reforma, he covered breaking news, conducted high-level interviews, and produced in-depth investigative stories. He later served as Deputy Director of International Information at Mexico’s Ministry of Economy and Deputy Director of Information and Digital Communications at the Ministry of Good Governance, managing media relations, press materials, and strategic communications for both institutions. Víctor holds a master’s degree in Political Science from El Colegio de México, with a focus on International Relations and Internet Governance, and a Bachelor of Arts in Communication. He brings an interdisciplinary perspective to journalism, research, and institutional communications.
Andrea Merelle
Analyst
Andrea, with a degree in International Relations and a master’s in Sustainability from Universidad Autónoma de Barcelona, has over 5 years of experience in consulting. She has collaborated with brands such as FacialStats AI Inc, the Government of Ontario, Coppel, and TC Energy. She specializes in assisting foreign companies in Mexico, event management, sector reports, and external content generation, focusing on energy, sustainability, finance, and automotive. Outside of work, she enjoys swimming and hiking.
Ilse Santa Rita
Analyst
Ilse is a journalist with more than 15 years of experience writing for Tier 1 media outlets such as El Financiero-Bloomberg, El Economista, and Grupo Expansión. Her work has focused primarily on financial journalism, covering investments, real estate, pension systems, insurance, financial services, asset management, and the stock performance of public companies across multiple industries. She has reported on quarterly results, conducted interviews with analysts, CFOs and CEOs, and covered corporate conference calls.
Beyond journalism, she has experience in business strategy as part of the Growth Marketing teams at GBM, the largest financial brokerage firm in Mexico, and Grupo Financiero Actinver. She has completed specialized diploma programs at the Mexican Stock Exchange (Bolsa Mexicana de Valores), including Investment Strategy Advisory and Investment Funds, among others. She also studied Stock Trading based on order flow at Bull & Bear Academy.
She is currently pursuing studies in Macroeconomic Indicators in Mexico, a program coordinated by Jonathan Heath, Deputy Governor of Banco de México.
Samantha Bailón
Graphic Designer
Samantha Bailón is a design professional with over ten years of experience in animation and visual communication. A graduate of Universidad Latinoamericana (ULA), she has collaborated with prominent national and international brands such as Amazon, ARTZ Pedregal, Antara, and Merca2.0, contributing to the creation of high-impact graphic materials and brand-aligned visual strategies.
She currently serves as an integrated designer, responsible for planning and executing content grids and visual assets for various companies, with a focus on aesthetic coherence, innovation, and effective communication. Outside of her professional activities, she enjoys practicing yoga, reading, watching series, and spending time with her dogs.
Sonia Leal
Community Manager
Sonia graduated from UNAM with a degree in Communication and a sub-specialty in Organizational Communication. She has experience in analyzing social media metrics and digital channels. She has worked for brands such as Alsea, Calahua, Va por mi Cuenta, Keds, Westies, Nine Westies, CAT, Acapulcoco, Braskem Idesa, Greenlee, and Viva Aerobus. Passionate about data analysis, corporate and digital communication, and creating marketing strategies, she is interested in building emotional connections between brands and their audiences. She enjoys animated movies and series, and is interested in topics like feminism.
Alejandro Ángeles
Jr. Analyst
Alejandro studied Philosophy at UNAM – FES Acatlán, with a focus on Contemporary Aesthetics, Theology and Political Philosophy. With experience as a translator and mediator at the Museo de Arte Moderno and the Museo Jumex, he stands out for his analytical and research skills and his ability to communicate complex ideas in a clear and understandable way to all audiences. Outside of work, he enjoys running, going to the cinema, cats and collecting art books.
Andrea Chapa
Jr. Analyst
Andrea is an internationalist graduated from the Universidad Nacional Autónoma de México, with more than three years of experience in public affairs consulting, as well as in the Federal Government. She has specialised in monitoring legislative and regulatory processes, analysing public policies and creating strategies to connect with key actors.
Throughout her career, she has worked on important issues on the public agenda, applying her experience in consulting for companies in the technology, energy and extractive sectors. Outside of work, she enjoys playing the piano, reading and attending cultural events.
Ariadna Hernández
Jr. Analyst
Ariadna holds a degree in Strategic Communication from Universidad Iberoamericana and Advertising at Universidad Autónoma de México. She has experience in communication, media, and public relations, having led communication efforts for an architecture and design firm. She currently manages the accounts of Tiendas 3B, AMSOFAC, HR Ratings, and Glisco, and in the past worked with Apollo Global Management. She speaks English and German, which she also teaches. Outside of work, she enjoys reading all kinds of books, watching movies, and spending time with her family.
Rhys Jones
Jr. Analyst
Political scientist graduated from Swansea University in Wales, UK, with experience in political analysis and strategic communication. He has worked as a political advisor, designing key strategies to engage with various sectors. He currently advises private sector clients on regulatory analysis, communications risk management and government relations, providing strategic solutions in complex environments.
Mariana Ramírez
Jr. Analyst
Mariana, a student of International Relations at Universidad La Salle, is passionate about politics, migration, and international cooperation. With experience in consulting and translation, she has developed skills to communicate effectively with people from diverse cultures. In her free time, she enjoys classical literature, coffee, and the company of her two dogs and loved ones.
Victoria Reyes
Jr. Analyst
Victoria Reyes holds a degree in Political Science from ITAM, as well as coursework in crisis management from University College London. She has experience in research and teaching, quantitative data analysis, and political communication. She has worked for strategic consulting and management firms, as well as in the creation of art and design communities. Currently, she collaborates on projects related to media analysis, public relations, reputation management, events, brand activations, and strategic communication for various organizations. Outside of work, she enjoys experiences related to art, gastronomy, music curation, and travel.
David Siu
Jr. Analyst
David Siu is a communications professional with a background in Political Science and a Master’s degree in Communication Management. He specializes in organizational, institutional, political, and digital communication, with experience in strategic planning, community management, metrics analysis, and interinstitutional coordination. He has worked across public, educational, cultural, and political sectors, collaborating with institutions such as INBAL, IPN, and federal government agencies. His professional profile combines crisis management, storytelling, public relations, and team leadership, with a strong focus on reputation, positioning, and institutional engagement.
Alejandra Vázquez
Jr. Analyst
Alejandra graduated in International Relations from Tecnológico de Monterrey and completed a Politics program at Georgetown University. She has seven years of experience in consulting and client prospecting for foreign companies in various sectors. She has worked in organizations such as the Senate of the Republic, the Government of Ontario, and the Canadian company FacialStats. She currently focuses on the energy and finance sectors, contributing her experience in implementing communication strategies for bp and HR Ratings. Outside of work, she enjoys spending time outdoors, training in CrossFit, and is a certified professional makeup artist.
Itzel Vázquez
Jr. Analyst
Graduated in Communication and Journalism from UNAM, with a master’s in Audiovisual Business Management from Universidad Carlos III de Madrid, Itzel has built a solid career in communication. Her experience spans roles in the public sector, such as the Ministry of Labor and the Senate of the Republic, as well as in political campaigns and renowned media outlets like El Financiero. In the digital field, she has collaborated with prominent brands, excelling in content creation, writing, and SEO-focused blogs. Passionate about politics and social media, she balances her time with reading, writing, traveling, and music.
Marcela Ortiz
Jr. Analyst
Marcela is currently pursuing a degree in Communication at Universidad Iberoamericana, with a focus on journalism and corporate communication. She has worked at a summer camp in the United States and at Page Executive, one of the world’s leading headhunting firms. In her free time, she enjoys reading books, exercising, and spending time with her family and friends. She is a coffee and chocolate lover.
Diego Ramírez
Intern
Diego is studying for a degree in International Relations at Instituto Tecnológico Autónomo de México (ITAM), where he has gained knowledge in economics, history, and politics. He has worked with companies such as TV Azteca, Verizon, and Marriott, developing skills in research, content creation, and writing. Additionally, his interpersonal skills, sales experience, and data analysis abilities make his profile suitable for work in media and corporate communication. In his free time, he enjoys writing poetry and lyrics, dancing, and engaging in passionate discussions about the world we live in.